Video Editing
A reels system built for retention
A repeatable reel format with strong hooks and captions more than doubled watch-through.
- Client
- Zohal Lifestyle (sample)
- Year
- 2024
- Category
- Video Editing
The problem
Videos were inconsistent and dropped viewers in the first few seconds. There was no repeatable format to rely on.
Our solution
We designed a reel template around a 3-second hook, a consistent captioning system, and pacing tuned for the platform — then trained the team to feed it.
Deliverables
- Reel format & editing system
- Animated caption templates
- Batch of launch reels
- Editing playbook for the team
Gallery
