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AfghanStartup
Blog

Systems, strategy & Afghan growth stories

Playbooks and perspectives from the AfghanStartup team.

Why great brands start with structure, not luck
StrategyNovember 18, 2024

Why great brands start with structure, not luck

The brands that win in Afghanistan are not the luckiest — they are the most structured. Here is the system behind that.

Building a trilingual website that actually works (EN / PS / FA)
Web DevelopmentOctober 2, 2024

Building a trilingual website that actually works (EN / PS / FA)

Supporting English, Pashto, and Dari is more than translation. Here is what a genuinely multilingual site requires.

How to make reels people actually watch to the end
ContentSeptember 12, 2024

How to make reels people actually watch to the end

Retention is the whole game in short-form video. A few structural choices make the difference.

The marketing metrics that actually matter (and the ones that lie)
MarketingAugust 5, 2024

The marketing metrics that actually matter (and the ones that lie)

Likes feel good. But if you are spending money, only a few numbers tell you the truth.