Digital Marketing
Lead-gen campaign that cut cost per lead
Restructured ad accounts and tighter targeting brought cost per qualified lead down 37%.
- Client
- Noor Services (sample)
- Year
- 2023
- Category
- Digital Marketing
The problem
Ad spend was flat and untracked. The team could not tell which campaigns produced real, qualified leads versus noise.
Our solution
We rebuilt the account around clear conversion events, added proper tracking, refreshed the creative, and reallocated budget toward the audiences that actually converted.
Deliverables
- Conversion tracking setup (GA4 + pixels)
- Restructured Meta & Google campaigns
- New ad creative & landing page
- Live performance dashboard