Digital Marketing
Lead-gen campaign that cut cost per lead
Restructured ad accounts and tighter targeting brought cost per qualified lead down 37%.
- [TRANSLATE] Client
- Noor Services (sample)
- [TRANSLATE] Year
- 2023
- [TRANSLATE] Category
- Digital Marketing
[TRANSLATE] The problem
Ad spend was flat and untracked. The team could not tell which campaigns produced real, qualified leads versus noise.
[TRANSLATE] Our solution
We rebuilt the account around clear conversion events, added proper tracking, refreshed the creative, and reallocated budget toward the audiences that actually converted.
[TRANSLATE] Deliverables
- Conversion tracking setup (GA4 + pixels)
- Restructured Meta & Google campaigns
- New ad creative & landing page
- Live performance dashboard